But it also has an actual real-life hype train.
That was a post from Insomniac’s official account. That’s the development team behind the new Spider-Man game. But this thing has been spotted in the wild.
The train is located — of course — in New York City. ‘Cause that’s where Spider-Man lives and no, he’s real. Don’t try and tell me otherwise.
If you load up the screenshots above, there are some incredible details: Spider-Man chairs, Spider-Man posters, some ads for The Daily Bugle. As marketing stunts go, this is pretty cool.
Spider-Man hits stores Sept. 7. Head here for everything you need to know about the upcoming game.